Accelerating research to business with Hilla Runway model
The key to win on global markets is not based only on excellence of products and services, but increasingly more on successful business models and value networks, where partnering, smart specialisation and joint solution deliveries are the key elements for sustainable success. There also has to be solid processes and tools for facilitating the transfer from research to business — the creation and evolution of business. Hilla Runway provides a model and a toolset that supports business development and commercialisation.